INTRODUCTION

FibeMedia operates a marketing platform solution that provides advertising and monetization services/products to marketers and supply partners through digital media, surveys, sites, and owned or operated applications.

SCOPE OF THIS PRIVACY POLICY

APPLICABILITY

This Privacy Policy explains how FibeMedia collects and shares information from individuals that interact with its offerings.

NON-APPLICABILITY

FibeMedia may offer independent mobile applications, widgets, lock-screen platforms, web content services, social entertainment platforms, and other software features to consumers through smart devices, which may be preloaded on the devices. This Privacy Policy does not apply to the collection of data through these services.

FIBEMEDIA MARKETING PLATFORM SERVICES

FibeMedia collaborates with third-party app publishers and developers to serve ads on their digital properties on behalf of its advertising partners through various advertising solutions, including exchanges and off-network channels. We engage in campaign planning and ad attribution, either independently or through third-party measurement partners.

WHAT PERSONAL INFORMATION DO WE COLLECT?

When you view an advertisement distributed through FibeMedia on a site, app, or other digital media, we may collect information about your device and your interaction with the advertisement, including:

Device identifiers such as:

  • iOS Identifier for Advertising (IDFA)
  • iOS Identifier for Vendors (IDFV)
  • Google Advertising ID (GAID)
  • Android ID for Android devices
  • Cookie IDs

Location information:

  • Geo-location or precise location of your device (with permission)
  • Location inferred from your device’s IP address

Network information:

  • Mobile carrier
  • Network provider or ISP
  • Network type (WiFi or cellular)
  • IP address
  • Access points connected to your device
  • Date and time of connection

Information about apps or sites and our SDK:

  • App identifier
  • SDK version
  • API key identifier

Other device information:

  • Device type and model
  • Device name
  • Screen size
  • Language settings and time zone
  • App usage

Advertisement information:

  • Content type of the ad
  • Ad type
  • Location where the ad is served
  • Interaction with the ad (viewed, clicked, etc.)

Survey information (voluntary participation):

  • Age
  • Name
  • Email address
  • Phone number
  • Gender
  • Occupation and income range
  • Family size and other demographic information
  • Preferences for brands, travel modes, and other consumer choices

Other marketing information:

  • Information disclosed by our customers about your interaction with their apps, sites, or services

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the information collected about your device to:

  • Display advertisements, including interest-based ads tailored to your preferences.
  • Bid to serve advertisements.
  • Analyze and provide reports on ad effectiveness across devices.
  • Avoid repetitive ads.
  • Build custom audience segments for better-targeted ads and offers.
  • Improve our services and assist customers in improving their products and services.
  • Detect and prevent fraud or fraudulent traffic and protect system security.
  • Process and share survey responses with our customers.

WHO DO WE SHARE YOUR PERSONAL INFORMATION WITH?

FibeMedia may share your information with:

  • Publishers and Supply Partners to help them understand user interaction with their apps, sites, and advertisements.
  • Marketing Partners to enhance understanding of user preferences and for attribution and tracking of advertisements.
  • Affiliates to improve services and content management.
  • Third parties in events of merger, sale, or other asset transfers, as permitted by law and/or contract.
  • International Transfers to clients, partners, and third parties outside your country of residence, subject to legal requirements.

HOW DO WE KEEP PERSONAL INFORMATION SECURE?

FibeMedia uses reasonable technical and organizational measures to protect the collected information in compliance with legal and privacy requirements and contractual obligations.

HOW LONG DO WE KEEP YOUR INFORMATION?

FibeMedia retains information collected for marketing purposes for up to thirteen (13) months, unless required otherwise by law or contract. We may retain information per customer or partner instructions or as required to fulfill contractual obligations.

OPTING OUT OF INTEREST-BASED ADS

You can opt out of interest-based advertising from FibeMedia at any time by submitting your device ID on the FibeMedia opt-out page.

PRIVACY RIGHTS

FibeMedia provides consumers with data subject or consumer rights as required under applicable laws, including the General Data Protection Regulation (GDPR) for EEA data subjects.

INTERNATIONAL TRANSFERS

FibeMedia may share your information with third parties based outside your country of residence, subject to any contractual or legal requirements.

LEAD GENERATION CAMPAIGNS

FibeMedia may offer form-based advertising solutions that include the collection of voluntary information through questionnaires.

COOKIES

We use cookies and beacons to collect information when you interact with us or our third-party partners.

PRIVACY OF CHILDREN

FibeMedia complies with applicable privacy laws such as the Children’s Online Privacy Protection Act (COPPA) and GDPR, and does not knowingly collect personal data from users of sites or apps directed at children.

CONTACT US

If you have any questions about this Privacy Policy, you can contact us.

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